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About

Meg Farmer

Culture Vulture, Heartfelt,
+ Whip-Smart.
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Services

Like Mary Poppins, I carry a magic carpet bag of offerings. Here are a few.

Design Writing + Research

Content development, curation, exhibition essays, design articles, typography reports, journalism, features, design research.

Project Management

Project scoping, budget estimation, resourcing, client management, timelines, presentations, on time deliverables.

Brand Consulting

Brand audits, category audits, agency consulting, naming, copy, tone of voice.

Purpose

My curiosity with design started around 1988, when I spotted Starting Lineup figurines by Kenner toys, designed in my hometown Cincinnati. Not that I cared for baseball or my hometown Reds. It was the St. Louis Cardinals' uniform design that hooked me. Then in 1993, I took a class trip to colonial Williamsburg and wrote a multi-chapter analysis of the architecture, gardens, and the darker side of colonization. In other words, I've always been a design writer and researcher. 

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Fast forward. When I got serious about research and writing, I entered an incredible master's program called D Crit at SVA in New York. Surrounded by amazing professors, my scholarship was shaped by observing the entirety of our designed world - which is both beautiful and absurd, as mmmuseumm aptly puts it.

 

Turns out, it's all on the table: Brooklyn's waterfront development, a dish wand, the poison symbol, the color aubergine, Albert Frey's Aluminaire House, + Banksy's NYC residency "Better Out Than In." In this spirit of contextualizing and exploring design outcomes, I continue to share my criticism practice in many forms: writing, researching, lecturing, consulting, and managing design projects.

Education

2013-2015

MFA Design Criticism
School of Visual Arts

2000-2005

BFA Art History

BFA Printmaking
Massachussetts College of Art 

“Tip of the hat, bow at the waist and proud to see the type survey. Best to all for a meaningful report to the field."

Steven Heller, Design Critic

Address

Los Angeles, CA

90039

Phone

415.335.2744

Email

Connect

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